NFL Superbowl Champion, Simeon Rice, created a one of a kind product to keep warm in cold weather.

The idea was expanded to a line of performance apparel with the T3K Thermal 3000 garment being the pivotal piece. Project included a full Brand Positioning Campaign to target various niche markets. Taglines “WORN BY THE PROS” and “CHOOSE YOUR SPORT” positioned T3K in the marketplace. The visuals backed up the versatility of the products.

Client: T3K Sportswear; Services: Branding, Advertising, Billboard Display, Store Signage, Print Materials, Trade Show Display.
Project in collaboration with Hot Ink. Marketing Director: Hope Schor/Hot Ink; Creative Director: Rya Kaufman; Photography: Marco Grob